Project - Brand Anthem: This Is Goal Zero
Work - Scripting, Brand Writing
Nearly a decade ago, Goal Zero was born out of a desire to help people better their lives by delivering reliable, sustainable solar power to those in need. Since then, the company has evolved to create a unique line of portable power solutions used by everyone from outdoor athletes to weekend warriors to those faced with natural disasters and power outages. The intent behind This is Goal Zero was to tell this story and reintroduce the brand as an innovator in portable power products that are engineered for a wide array of customer segments.