Project - National Park Week #GetOutStayOut Campaign
Work - Copywriting
Goal Zero has cultivated a community of outdoor enthusiasts, rallied around the hashtag #GetOutStayOut. As a nod to the brand's core outdoor base and in the spirit of adventure, we created a micro-campaign dedicated to encouraging people to get out and explore our National Parks. During National Park Week 2018, a limited-edition postcard was included in the packaging of every Goal Zero product.